ArsTechnica today releases some results from Price Waterhouse Cooper’s “Global Entertainment and Media Outlook: 2007-2011: Industry previews“. Global spending on video games is forecast to, as early as during 2007, surpass global spending on music.
Among the factors influencing this prediction:
- music’s continual struggle with DRM (digital rights management) issues;
- ripe field of in-game advertising (which revenues could increase tenfold by 2011)
- the increasing penetration of both broadband and consoles with online capabilities
- cell phones capable of downloading games
- increasing penetration of “next gen”/technologically advanced consoles
PwC predicts the global gaming industry to experience a compound annual growth rate of 9.1 percent from 2007-2011, increasing the market from $37.5 billion today, to $48.9 billion in 2011.
Thanks to ArsTechnica